Blog & News

Why images make all the difference on a website

Why images make all the difference on a website

Discover how high-quality, optimized images improve UX, brand identity, and…

10 common web development mistakes

10 common web development mistakes

Discover the 10 most frequent mistakes in web development and…

The real-life effects of colour psychology

The real-life effects of colour psychology

Discover how colour psychology influences emotions, branding, and marketing. Learn…

Leveraging AI in eLearning marketing

Leveraging AI in eLearning marketing

Explore how AI is transforming eLearning marketing. Discover key benefits,…

Dark patterns: how to avoid them in web design

Dark patterns: how to avoid them in web design

Learn what dark patterns are, how they harm UX and…

Professional email hosting for businesses

Professional email hosting for businesses

Discover how professional email hosting improves security, brand credibility, and…

SEO vs PPC: what’s best for online success?

SEO vs PPC: what’s best for online success?

SEO and PPC are two fundamental digital marketing strategies. Discover…

TikTok Shop: launch and optimize your store

TikTok Shop: launch and optimize your store

Learn how to launch and optimize your TikTok Shop. Strategies,…

Why use testimonial videos for your business

Why use testimonial videos for your business

Learn how testimonial videos can transform your marketing strategy. Build…

How to Optimize Your Google Business Profile for Local SEO

How to Optimize Your Google Business Profile for Local SEO

Learn how to optimize your Google Business Profile to boost…

Google Business Profile verification methods

Google Business Profile verification methods

Explore all Google Business Profile verification methods: postcard, phone, email,…

Google Business Profile: when to use it

Google Business Profile: when to use it

Discover why Google Business Profile is a must-have for online…

How to Create and Manage a Google Business Profile

How to Create and Manage a Google Business Profile

Learn how to create a Google Business Profile to increase…

Google Local Search: improve local visibility

Google Local Search: improve local visibility

Learn how to optimize your Google presence for local searches.…

Sustainable packaging with onion skins

Sustainable packaging with onion skins

Discover how onion skins are revolutionizing eco-packaging. Explore sustainable design…

Learn how to make video ads go viral

Learn how to make video ads go viral

Learn how to create viral video ads with storytelling, emotional…

Email marketing strategies for e-commerce

Email marketing strategies for e-commerce

Discover essential email flows and best practices to optimize your…

Learn about the marketing funnel

Learn about the marketing funnel

Learn how to optimize your marketing funnel with TOFU, MOFU,…

How to recruit from your customer list

How to recruit from your customer list

Learn how to recruit top talent from your customer base.…

What are the best fonts for your website

What are the best fonts for your website

Learn how to choose and implement the best fonts for…

How to use Pinterest for your business

How to use Pinterest for your business

Learn how to leverage Pinterest to boost visibility, attract traffic,…

Subscription ads: build customer loyalty

Subscription ads: build customer loyalty

Learn how to use ads to attract recurring customers and…

Digital trust: build credibility through design

Digital trust: build credibility through design

Learn how design influences user trust and why visual appearance…

Strategies for achieving a healthy life-work balance

Strategies for achieving a healthy life-work balance

Discover what work-life balance is, why it matters, and how…

Minimalist packaging and design in 2025

Minimalist packaging and design in 2025

Discover how minimalism in packaging has become a key trend…

How to optimize PPC campaigns for mobile

How to optimize PPC campaigns for mobile

Discover the best strategies to optimize PPC campaigns for mobile,…

Best website design for startups

Best website design for startups

Discover the best practices for designing an effective startup website.…

Strategies to grow on Instagram

Strategies to grow on Instagram

Discover the best strategies to increase your Instagram followers organically.…

The importance of a good logo design for your brand

The importance of a good logo design for your brand

Discover why a well-designed logo is essential for your brand’s…

Writing a successful press release

Writing a successful press release

Learn how to write a successful press release that increases…

How to create an effective landing page

How to create an effective landing page

Discover how to create effective landing pages to boost conversions…

Reels, Shorts or TikTok: what is the best format?

Reels, Shorts or TikTok: what is the best format?

Find out which short video format is best for your…

How to boost Amazon sales with coupons

How to boost Amazon sales with coupons

Learn how to use Amazon coupons to increase visibility, boost…

The importance of page load speed

The importance of page load speed

Discover why page load speed is crucial for SEO and…

Have you ever heard of retargeting?

Have you ever heard of retargeting?

Don't know how to boost your sales? Use retargeting to…

Boosting your social media visibility

Boosting your social media visibility

Unsure how to grow your business online? Here are effective…

Customer Journey Touchpoints

Customer Journey Touchpoints

How to identify touchpoints in the customer journey? Here’s a…

What are Web Analytics?

What are Web Analytics?

Start making the most of data analysis to bring your…

Attract customers with Food Marketing

Attract customers with Food Marketing

Stand out from the crowd with Food Marketing and bring…

What can Growth Hacking do for you?

What can Growth Hacking do for you?

If you have a company or have recently launched a…

5 effective methods to find customers

5 effective methods to find customers

In 2024 with digital advertising, it's possible to find customers…

Google abolishes third-party cookies by the end of 2024

Google abolishes third-party cookies by the end of 2024

Google Chrome decides to eliminate third-party cookies, how will this…

Can brand identity increase ROI?

Can brand identity increase ROI?

Building a consistent brand identity could increase the ROI of…

Brand identity communicates who we are

Brand identity communicates who we are

Would you like to have more customers but don’t know…

Google’s March 2024 Core Update

Google’s March 2024 Core Update

Discover the latest Google Core Update and the new anti-spam…

Italian successful stories

Italian successful stories

Come and discover 4 examples of successful Italian stories, full…

How to use social media in 2024

How to use social media in 2024

Social media marketing, as every digital marketing shade, is an…

Creativity vs AI: let the battle begin

Creativity vs AI: let the battle begin

Are creativity and AI two counterpose shperes? Or can they…

Digital marketing in 2024: understanding the landscape

Digital marketing in 2024: understanding the landscape

How this digital marketing year will be? Let's make an…

Social media marketing: how to take advantage of it

Social media marketing: how to take advantage of it

How to take advantage of social media marketing? Discover how…

How to do content marketing: definition and strategies

How to do content marketing: definition and strategies

Content marketing has many shades and aspects, thus, how to…

Small business strategies to compete

Small business strategies to compete

In marketing, it's not about how big you are but…

How social commerce changes the way we sell

How social commerce changes the way we sell

How social commerce on social media platforms is influencing how…

Reaching new markets: product and service diversification

Reaching new markets: product and service diversification

Feel like your business is stagnating or simply want to…

Customer loyalty: how to make consumers attach to your business

Customer loyalty: how to make consumers attach to your business

Is it possible to generate a customer loyalty where to…

Mobile marketing: definition and practical examples

Mobile marketing: definition and practical examples

What is mobile marketing and why is it so important…

Split marketing budgets into small areas

Split marketing budgets into small areas

How to split your budget in all the marketing areas…

Collaborating with influencers for your Brand

Collaborating with influencers for your Brand

How is it possible to collaborate with an influencer to…

Social media algorithm: winning strategies

Social media algorithm: winning strategies

Did you that social medias follow an algorithm to show…

Digital marketing vs. traditional marketing

Digital marketing vs. traditional marketing

Explore digital marketing vs. traditional methods. Discover all the new…

Creativity vs AI: An Uncertain Future

Creativity vs AI: An Uncertain Future

The rise of artificial intelligence in creative industries sparks a…

Marketing automation: How does it work?

Marketing automation: How does it work?

What is marketing automation and how it can be helpful…

Christmas marketing: best ideas for 2023

Christmas marketing: best ideas for 2023

Discover the ultimate Christmas marketing guide for 2023! Explore innovative…

B2B Marketing: strategies and tips

B2B Marketing: strategies and tips

Discover the best B2B marketing strategies you should use to…

The Internet of Things (IoT) in Marketing

The Internet of Things (IoT) in Marketing

How the technology of Internet of Things can help businesses…

Guide to creating a distinctive brand with brand blanding

Guide to creating a distinctive brand with brand blanding

How can we create a distinctive brand to be highly-impactful…

B2B Marketing vs. B2C: Key Differences and Winning Strategies

B2B Marketing vs. B2C: Key Differences and Winning Strategies

B2B Marketing vs. B2C: What are the main differences between…

Artificial Intelligence in Marketing: The SEO Strategy

Artificial Intelligence in Marketing: The SEO Strategy

How does a chatbot work, especially with the help of…

Chatbots and customer experience

Chatbots and customer experience

How does a chatbot work, especially with the help of…

How to capture users’ attention in less than a second

How to capture users’ attention in less than a second

You have very few seconds to capture users' attention on…

Sustainable marketing: how it can help your company

Sustainable marketing: how it can help your company

Did you know that even marketing can be sustainable? Discover…

To create an effective editorial plan for success on social media and the blog

To create an effective editorial plan for success on social media and the blog

How to create a successful editorial plan that boosts organic…

How to use WordPress for a new website

How to use WordPress for a new website

Creating a new website has never been so easy! Learn…

Social branding: what it is and how to leverage it

Social branding: what it is and how to leverage it

What is social branding, and how can we use it…

Opportunities and Risks of the Metaverse

Opportunities and Risks of the Metaverse

Discover opportunities and risks of the metaverse, an immersive virtual…

How to integrate an online booking system into your website to enhance the user experience

How to integrate an online booking system into your website to enhance the user experience

Improving user experience and increasing bookings are some benefits of…

What is a lead?

What is a lead?

Discover what a lead is and how businesses can generate…

Trends and forecasts in digital marketing for September 2023

Trends and forecasts in digital marketing for September 2023

September 2023 will bring many innovations in digital marketing after…

Influencer marketing: the key to success in digital communication.

Influencer marketing: the key to success in digital communication.

What is the key to success in digital communication? Influencer…

Summer trends: discover the viral phenomena on social media

Summer trends: discover the viral phenomena on social media

Analyze this year's summer trends with us and discover the…

Local SEO e Geotargeting

Local SEO e Geotargeting

With a local business it is also necessary to have…

Video marketing

Video marketing

What is video marketing, how can it benefit your business,…

Visual Perception in Websites

Visual Perception in Websites

What are the best practices for making a site truly…

How to increase online sales

How to increase online sales

Want to increase your online sales? Here are some strategies…

The Importance of Internal Marketing

The Importance of Internal Marketing

Learn how companies use internal marketing strategies to engage employees…

What are the best apps for scheduling social posts?

What are the best apps for scheduling social posts?

What are the best apps for scheduling social posts during…

Menstrual leave and gender equality

Menstrual leave and gender equality

226Lab has decided to introduce menstrual leave for all working…

Why does content marketing also work for your company?

Why does content marketing also work for your company?

Discover why content marketing is the best marketing strategy for…

What is a Web Marketing Manager (WMM)?

What is a Web Marketing Manager (WMM)?

Are you interested in one of the new web marketing…

What is User Generated Content (UGC)?

What is User Generated Content (UGC)?

How to enhance your brand marketing strategy? User generated content…

Tips for summer marketing campaigns

Tips for summer marketing campaigns

Prepare your company for a successful season with these summer…

Brand activism

Brand activism

A brand new and important aspect of maketing is Brand…

SEO for beginners

SEO for beginners

What are the best practices for optimising your website? Start…

What is a CTA?

What is a CTA?

If you are just beginning to take your first steps…

Google my business

Google my business

Google My Business is a tool offered by Google for…

Content marketing

Content marketing

What is content marketing and how can it help you…

Mailchimp vs Sendinblue

Mailchimp vs Sendinblue

Are you looking for an e-mail marketing platform? You might…

The copywriting revolution with AI

The copywriting revolution with AI

Artificial intelligence is completely revolutionising the digital world: among the…