Google Business Profile Verification Methods: 2025 Updated Guide

Verifying your Google Business Profile is a crucial step to unlock all the features of your business listing and make it visible on Google Search and Google Maps.

Verification proves that you are the actual owner or manager of the business.

In this updated guide, we’ll explore all the available verification methods, including pros and cons for each one.

1. Postcard Verification

Google sends a verification code by mail to the address you entered during profile creation. The postcard usually arrives within 5–14 days. Once you receive the code, you enter it in your Google Business Profile dashboard to complete the verification.

Pros: Standard method, available for almost all businesses with a physical location.

Cons: Not immediate. If the postcard doesn’t arrive, you’ll need to request a new one.

2. Phone or SMS Verification

If available, Google allows you to receive the verification code via phone call or SMS. The code arrives within seconds and can be entered immediately.

Pros: Very fast method. Ideal for businesses with a verifiable official phone number.

Cons: Not available for all profiles. Requires a phone number clearly associated with the business.

3. Email Verification

For some businesses, Google allows the code to be sent to the business’s official email address. The email must be verifiable and linked to the business domain.

Pros: Fastest option. Simple to manage.

Cons: Only available for specific categories and situations.

4. Instant Verification

If your website is already verified in Google Search Console with the same Google account used for Google Business Profile, you may be eligible for instant verification.

Pros: Immediate verification. Ideal for businesses with an established digital presence.

Cons: Requires an active and properly configured Search Console account.

5. Video Recording Verification

Google may ask you to record a short video (minimum 30 seconds) showing:

The exterior of your location
The interior of your business
Identifying materials (e.g., signage, documentation)
Proof of real management (e.g., PC, terminal, management system)

The video is uploaded and reviewed by Google, with a response time of 3–5 days.

Pros: Useful alternative if other methods aren’t available.

Cons: Requires time and attention when recording.

6. Live Video Call Verification

Google may offer a live video call with a Google support agent. During the call, you’ll need to show the same evidence required in the recorded video.

Pros:Direct and effective method.

Cons: Requires immediate availability. Requires a stable internet connection.

7. Bulk Verification (for Multiple Locations)

If a brand has 10 or more locations of the same business, it can request bulk verification. The process involves filling out a special form and proving centralized management of the locations.

Pros: Scalable solution for managing multiple locations.

Cons: More complex process. Longer approval times.

8. Timing and Troubleshooting

Estimated Verification Times

Postcard: 5–14 days
Phone/SMS: immediate
Email: immediate
Video recording: 3–5 days
Live video call: 1–3 days
Instant verification: immediate
Bulk verification: up to 2–3 weeks

If You Encounter Issues

If the postcard doesn’t arrive, you can request a new one.
If you don’t see your preferred verification method, check that your business info is correct and complete.
Google may offer only certain methods depending on the category and account status.

Conclusion and Tips

Verification is a vital step to make the most of your Google Business Profile.

Practical advice:

Choose the method that best fits your business and available resources.
Prefer instant or phone verification when possible.
If you need to use video or video call verification, prepare all documentation carefully.
Once your profile is verified, keep it up to date and regularly respond to reviews.

Need Help Verifying or Optimizing Your Google Business Profile?

Want to verify your Google Business Profile quickly and without stress? The 226Lab team can support you with a tailored strategy and ensure every step is handled with clarity and precision.
👉 Contact us for professional assistance