TikTok Shop: how to launch and optimize it to boost sales
With over a billion active users, TikTok has evolved from an entertainment platform into a powerful e-commerce channel. Thanks to TikTok Shop, brands can now sell directly on the platform, creating an immersive and dynamic shopping experience.
In this guide, we’ll explain how to launch your TikTok Shop and share the best strategies to optimize it and increase conversions.
What Is TikTok Shop?
TikTok Shop is an integrated e-commerce feature within the app that allows you to:
- create a product catalog visible on your profile;
- tag products in videos and live streams;
- manage orders and shipping directly from TikTok.
It’s a unique opportunity to combine content marketing, influencer marketing, and direct selling in a single platform.
How to Open Your TikTok Shop
Opening a shop on TikTok is simple, but requires a clear strategy:
- Create a Business Account: Make sure your profile is set as a business account.
- Register on the TikTok Shop Seller Center: Provide the required information and connect your TikTok account.
- Upload Products: Add SEO-optimized titles, descriptions, and images.
- Set Payment and Shipping Options: Configure logistics directly through the platform.
Best Practices for Selling with TikTok Shop
1. Leverage Short Videos
Short, authentic videos are the heart of TikTok. Create engaging content that shows your products in action through natural and creative storytelling.
2. Collaborate with Creators
Creator marketing on TikTok is incredibly powerful. Work with influencers aligned with your brand to generate trust and visibility.
3. Promote with TikTok Ads
Use native ad formats like In-Feed Ads and Spark Ads to boost your content and reach new audiences.
4. Optimize Product Pages and Logistics
A well-presented product makes a difference. Refine your titles, images, descriptions, and ensure the shopping experience (shipping, support, timing) is flawless.
What’s New on TikTok Shop in 2025
TikTok Shop continues to evolve, and in 2025 it introduced several new features and major expansions:
1. Expansion in Europe
TikTok Shop is now active in France, Germany, and Italy, with major partnerships (e.g., Carrefour, AboutYou, Cosnova).
2. TikTok One: A New Platform for Brands and Creators
TikTok One replaces the former Creator Marketplace and offers:
- tools to analyze trends;
- a space for brand-creator collaborations;
- an AI-based creative studio to produce high-performing ads.
3. “Most Loved” Badge
Products with excellent reviews, low return rates, and on-time shipping now receive a “Most Loved” badge, increasing visibility in the shop.
4. Product Subscription Feature
TikTok is testing a subscription feature allowing users to receive products at regular intervals with discounts—helping sellers secure recurring revenue.
5. Creator Compliance Tools
The new Video Pre-Check Tool helps TikTok Shop affiliates ensure content complies with guidelines before publishing.
Why Invest in TikTok Shop Now
- It’s a fast-growing platform still underused in certain industries
- It offers an immersive, content-integrated shopping experience
- It’s ideal for visual products and brands targeting Gen Z and Millennials
Want to boost your brand’s visibility online? Contact us today for a tailored consultation and discover how we can help you grow across digital channels.