Pinterest for business: strategies to boost visibility and conversions

Pinterest is more than just a social network—it’s a visual discovery engine used by millions of users to find inspiration, plan purchases, and save ideas. For businesses, it represents a high-potential channel for traffic, brand awareness, and conversions, often underestimated in digital strategies.

In this article, you’ll discover how to make the most of Pinterest for your business, how to optimize your content to appear in top search results, and how to leverage Pinterest Ads to enhance your campaigns.

Why include Pinterest in your strategy

Pinterest is not just for inspiration—it’s a strategic tool to increase brand visibility, drive traffic, and boost conversions. In addition:

• Highly engaged users: Pinterest has an active and receptive community ready to interact with visually engaging content
• Longer content lifespan: about 50% of pin traffic occurs up to four months after publication
• Higher conversion rates: Pinterest users are in discovery mode and often more likely to purchase compared to other platforms
• Ideal for industries like design, home décor, fashion, travel, food, beauty, and handmade products
• Excellent for generating qualified traffic to your website or e-commerce store

How to publish effective content

Visual quality is everything on Pinterest. Here are some best practices to help your content stand out:

• Use vertical images (2:3 ratio) to gain more visibility in the feed
• Craft strategic titles and keyword-rich descriptions to improve discoverability
• Turn your best-performing pins into ads: if organic content is performing well, promoting it can amplify results
• Create content consistent with your brand’s visual identity, using recognizable colors, fonts, and styles
• Link each pin to a relevant landing page to meet user expectations
• Encourage interactions with visual calls-to-action or pins that inspire saving and sharing

Pinterest SEO: how to rank higher in search

Pinterest functions like a search engine, so content optimization is crucial:

• Do internal keyword research by typing into the Pinterest search bar and checking suggestions
• Include primary keywords in titles, descriptions, and board names
• Organize content into thematic boards and use consistent covers for each
• Optimize your business profile with a descriptive bio and professional image
• Add strategic hashtags (without overdoing it) in pin descriptions

Pinterest ads: how they work and why to use them

Pinterest Ads help you reach new targeted users while they’re actively looking for ideas or products like yours. Key ad types include:

• Promoted Pins: similar to organic pins but boosted for greater reach
• Video Ads: ideal for storytelling or demonstrating product use
• Carousel Ads: multiple images in a single pin, great for e-commerce
• Shopping Ads: directly link to products in your online catalog

To get the best results from your ads:

• Define precise audiences: target users by keyword, interest, behavior, age, and location
• Connect your online store to turn your profile into a clickable storefront
• Analyze performance using Pinterest analytics to see what creatives convert best
• Combine organic and paid content to scale performance naturally and effectively

Pinterest for brands: a channel worth exploring

Pinterest isn’t just for inspiration—it’s a powerful tool to attract qualified traffic, strengthen brand identity, and support conversion goals. With evergreen content and precise ad targeting options, it can become a strategic channel in your digital ecosystem.

Want to boost your online visibility through tailored digital strategies? Contact us today and discover how our social media, advertising and web services can grow your business.