Vector Logos: why they matter for your brand
When building a brand, the choice of logo format is just as crucial as the design itself. A well-structured file ensures flexibility, consistency, and professional quality across all platforms.
What is a vector logo?
A vector logo is a file built with points, lines, and shapes defined by mathematical equations. Unlike raster images, it doesn’t lose quality when resized. This means you can scale it up for a billboard or down for a social profile picture without compromising clarity.
Designers always save logos in vector format because it guarantees:
- Scalability: no pixelation, no blur, perfect quality at any size.
- Editability: elements, text, and shapes can be easily modified.
- Versatility: vector files can be exported into raster formats (JPG, PNG, TIFF, GIF) depending on usage.
Vector vs Raster
Raster graphics are made of pixels. While they work well for fixed-dimension images like photos, they become blurry if enlarged. Raster files are usually used for web applications (e.g., JPG, PNG), while vectors are essential for logos and print materials. Starting from a vector file ensures you can generate any raster version you need—while the reverse is not possible.
The most common vector logo formats
Not all vector formats are the same, but a few are standard in branding and design:
- AI (Adobe Illustrator) – the native format for Illustrator, perfect for editing.
- EPS (Encapsulated PostScript) – widely compatible and excellent for print.
- SVG (Scalable Vector Graphic) – ideal for web use thanks to its light weight and scalability.
- PDF (Portable Document Format) – practical for sharing while maintaining quality.
How to choose the right format
Logos are used in countless ways: websites, business cards, social media, product packaging, and more. Each platform may require a different file type. Here are some considerations:
- Editing needs: keep an AI or SVG file if you expect to make changes later.
- Transparency: if you need your logo on different backgrounds, EPS and SVG support transparent rendering.
- Color systems: for digital use, RGB is standard; for print, CMYK is essential.
- Size and scalability: vectors are the safest choice for large-scale outputs, while raster exports (PNG, JPG) are useful for web and social.
Why your brand needs a vector logo
Investing in a vector format from the start ensures your brand identity is future-proof. You’ll avoid blurry images, complicated resizing, or extra design costs. A vector logo guarantees professional presentation in every context—whether on your website, a billboard, or your next marketing campaign.
Want a logo that scales with your business and keeps its impact across every channel? Contact us and let 226Lab create or optimize your brand identity.