{"id":7971,"date":"2026-02-19T08:44:00","date_gmt":"2026-02-19T08:44:00","guid":{"rendered":"https:\/\/226lab.com\/?p=7971"},"modified":"2026-03-17T10:44:53","modified_gmt":"2026-03-17T10:44:53","slug":"linee-guida-google-sui-link-interni-ed-esterni","status":"publish","type":"post","link":"https:\/\/226lab.com\/it\/linee-guida-google-sui-link-interni-ed-esterni","title":{"rendered":"Google link guidelines for internal and external links"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7971\" class=\"elementor elementor-7971\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49c397a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49c397a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-967f26\" data-id=\"967f26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7186284c elementor-widget elementor-widget-heading\" data-id=\"7186284c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Link interni ed esterni: cosa dicono le nuove linee guida di Google<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65146e5e elementor-widget elementor-widget-image\" data-id=\"65146e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say-1024x614.webp\" class=\"attachment-large size-large wp-image-7972\" alt=\"Link interni ed esterni: cosa dicono le nuove linee guida di Google\" srcset=\"https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say-1024x614.webp 1024w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say-300x180.webp 300w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say-768x461.webp 768w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say-1536x922.webp 1536w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say-18x12.webp 18w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Internal-and-external-links-what-Googles-new-guidelines-say.webp 1800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2012df42 elementor-widget elementor-widget-text-editor\" data-id=\"2012df42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google ha aggiornato le proprie linee guida dedicate alla creazione e gestione dei link all\u2019interno della documentazione ufficiale per sviluppatori e professionisti SEO. In origine il documento spiegava principalmente come creare link correttamente indicizzabili, ma nel tempo \u00e8 stato ampliato includendo indicazioni pi\u00f9 dettagliate su diversi aspetti della link building.<\/span><\/p><p><span style=\"font-weight: 400;\">Tra i temi trattati troviamo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quali link Google riesce effettivamente a indicizzare<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le best practice per l\u2019utilizzo degli anchor text<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">come scrivere un buon testo di ancoraggio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">indicazioni per i link interni<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">indicazioni per i link esterni<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b1d8d elementor-widget elementor-widget-text-editor\" data-id=\"23b1d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si tratta di linee guida utili per comprendere meglio come Google interpreta i collegamenti tra le pagine e quale ruolo svolgono nella struttura di un sito.<\/span><\/p><h2>Quali link Google pu\u00f2 indicizzare<\/h2><p><span style=\"font-weight: 400;\">Secondo la documentazione aggiornata, Google riesce a esplorare un link in modo affidabile quando questo \u00e8 inserito in un elemento HTML <\/span><span style=\"font-weight: 400;\">&lt;a&gt;<\/span><span style=\"font-weight: 400;\"> dotato di attributo <\/span><span style=\"font-weight: 400;\">href<\/span><span style=\"font-weight: 400;\"> .<\/span><\/p><p><span style=\"font-weight: 400;\">Questo significa che la struttura tecnica del link \u00e8 fondamentale. Molti altri formati o implementazioni, ad esempio collegamenti attivati tramite eventi JavaScript o elementi HTML che simulano link senza l\u2019attributo <\/span><span style=\"font-weight: 400;\">href<\/span><span style=\"font-weight: 400;\"> , potrebbero non essere analizzati correttamente dai crawler.<\/span><\/p><p><span style=\"font-weight: 400;\">In pratica, se un link non \u00e8 costruito secondo la struttura standard del web, Google potrebbe non riuscire a interpretarlo come collegamento tra due pagine.<\/span><\/p><h2>Il ruolo dell\u2019anchor text<\/h2><p><span style=\"font-weight: 400;\">Un elemento centrale nella gestione dei link \u00e8 <\/span><b>l\u2019anchor text<\/b><span style=\"font-weight: 400;\">, cio\u00e8 il testo visibile cliccabile che contiene il collegamento.<\/span><\/p><p><span style=\"font-weight: 400;\">Google spiega che questo testo fornisce informazioni importanti sia agli utenti sia al motore di ricerca sulla pagina di destinazione. Un anchor text ben scritto aiuta le persone a capire cosa troveranno dopo aver cliccato e consente a Google di comprendere meglio il contenuto della pagina collegata.<\/span><\/p><p><span style=\"font-weight: 400;\">Per questo motivo \u00e8 importante che l\u2019anchor text sia inserito all\u2019interno di link che possono essere correttamente indicizzati e che descriva in modo chiaro il contenuto della pagina collegata.<\/span><\/p><h2>Come scrivere un buon anchor text<\/h2><p><span style=\"font-weight: 400;\">Nelle linee guida viene specificato che un buon anchor text dovrebbe essere:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">descrittivo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conciso<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pertinente rispetto alla pagina in cui \u00e8 inserito<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">coerente con il contenuto della pagina di destinazione<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0b540 elementor-widget elementor-widget-text-editor\" data-id=\"fd0b540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un testo di ancoraggio chiaro crea il giusto contesto per il link e aiuta gli utenti a orientarsi durante la navigazione. Allo stesso tempo permette a Google di interpretare meglio le relazioni tra le pagine di un sito.<\/span><\/p><h2>L\u2019importanza dei link interni<\/h2><p><span style=\"font-weight: 400;\">Le linee guida ricordano che spesso si pensa ai link principalmente come collegamenti verso altri siti. In realt\u00e0 i <\/span><b>link interni<\/b><span style=\"font-weight: 400;\"> svolgono un ruolo fondamentale nella struttura di un sito web.<\/span><\/p><p><span style=\"font-weight: 400;\">Google suggerisce di prestare attenzione anche al modo in cui vengono collegati tra loro i contenuti all\u2019interno dello stesso sito. Utilizzare anchor text chiari nei link interni pu\u00f2 aiutare sia gli utenti sia il motore di ricerca a comprendere meglio la struttura del sito e a trovare le informazioni pi\u00f9 importanti.<\/span><\/p><p><span style=\"font-weight: 400;\">Inoltre, ogni pagina dovrebbe essere raggiungibile almeno da un\u2019altra pagina del sito. Collegare tra loro risorse correlate permette di creare un percorso di navigazione pi\u00f9 logico e utile per chi visita il sito.<\/span><\/p><h2>Come gestire i link esterni<\/h2><p><span style=\"font-weight: 400;\">Le linee guida affrontano anche il tema dei <\/span><b>link esterni<\/b><span style=\"font-weight: 400;\">, cio\u00e8 i collegamenti verso altri siti web.<\/span><\/p><p><span style=\"font-weight: 400;\">Google sottolinea che linkare fonti esterne non \u00e8 un comportamento negativo. Al contrario, citare fonti affidabili pu\u00f2 contribuire a rafforzare la credibilit\u00e0 di un contenuto.<\/span><\/p><p><span style=\"font-weight: 400;\">Tra gli aspetti citati nella documentazione troviamo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l\u2019autorevolezza dei siti collegati<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l\u2019utilizzo del tag <\/span><span style=\"font-weight: 400;\">nofollow<\/span><span style=\"font-weight: 400;\"> tag<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la gestione dei link a pagamento<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">il problema dei link spam<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f430cf9 elementor-widget elementor-widget-text-editor\" data-id=\"f430cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In generale, l\u2019indicazione \u00e8 semplice: collegare altri siti quando ha senso farlo e fornire sempre il contesto necessario ai lettori.<\/span><\/p><h2>Perch\u00e9 queste linee guida sono importanti<\/h2><p><span style=\"font-weight: 400;\">Dal punto di vista SEO il documento non introduce concetti completamente nuovi. Tuttavia, i link rimangono uno dei fattori pi\u00f9 discussi e analizzati nell\u2019ottimizzazione per i motori di ricerca.<\/span><\/p><p><span style=\"font-weight: 400;\">Per questo motivo ogni aggiornamento o chiarimento pubblicato da Google sull\u2019argomento viene osservato con grande attenzione da chi lavora nel digital marketing e nella SEO.<\/span><\/p><p><span style=\"font-weight: 400;\">Comprendere come Google interpreta i link \u2014 sia interni sia esterni \u2014 aiuta a progettare siti web pi\u00f9 chiari, navigabili e coerenti con le buone pratiche di ottimizzazione.<\/span><\/p><p><b>Vuoi migliorare la struttura SEO del tuo sito e gestire correttamente link interni ed esterni? <\/b><a href=\"https:\/\/226lab.com\/it\/contacts\/\"><b>Contattaci oggi<\/b><\/a><span style=\"font-weight: 400;\"> per analizzare l\u2019architettura del tuo sito e sviluppare una strategia SEO efficace e sostenibile nel tempo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8dad8 elementor-widget elementor-widget-spacer\" data-id=\"5d8dad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-98eac63 e-flex e-con-boxed e-con e-parent\" data-id=\"98eac63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b02f4 elementor-widget elementor-widget-spacer\" data-id=\"40b02f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Scopri cosa dicono le linee guida di Google sulla creazione di link interni ed esterni e come utilizzare correttamente anchor text e collegamenti nel tuo sito.<\/p>","protected":false},"author":8,"featured_media":7972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover what Google\u2019s guidelines say about internal and external links 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