{"id":7881,"date":"2025-12-18T08:46:00","date_gmt":"2025-12-18T08:46:00","guid":{"rendered":"https:\/\/226lab.com\/?p=7881"},"modified":"2026-03-09T14:56:44","modified_gmt":"2026-03-09T14:56:44","slug":"emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto","status":"publish","type":"post","link":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto","title":{"rendered":"L'emotional marketing guida i comportamenti d'acquisto"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7881\" class=\"elementor elementor-7881\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49c397a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49c397a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-967f26\" data-id=\"967f26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7186284c elementor-widget elementor-widget-heading\" data-id=\"7186284c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Emotional Marketing: dati e strategie che dimostrano il potere delle emozioni<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65146e5e elementor-widget elementor-widget-image\" data-id=\"65146e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions-1024x614.webp\" class=\"attachment-large size-large wp-image-7882\" alt=\"Emotional Marketing: dati e strategie che dimostrano il potere delle emozioni\" srcset=\"https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions-1024x614.webp 1024w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions-300x180.webp 300w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions-768x461.webp 768w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions-1536x922.webp 1536w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions-18x12.webp 18w, https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions.webp 1800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2012df42 elementor-widget elementor-widget-text-editor\" data-id=\"2012df42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le emozioni guidano la maggior parte delle decisioni di acquisto. Al di l\u00e0 delle caratteristiche tecniche di un prodotto o di un servizio, ci\u00f2 che fa davvero la differenza \u00e8 il modo in cui un brand riesce a creare un legame emotivo con i propri clienti. L\u2019emotional marketing non \u00e8 quindi un approccio accessorio, ma una leva strategica per generare fiducia, stimolare interazioni e costruire relazioni durature.<\/span><\/p><h2>Perch\u00e9 l\u2019emotional marketing funziona<\/h2><p><span style=\"font-weight: 400;\">Secondo diverse ricerche, fino al <\/span><b>95% delle scelte di acquisto \u00e8 influenzato da fattori emotivi<\/b><span style=\"font-weight: 400;\">. Le persone non comprano solo ci\u00f2 che serve, ma ci\u00f2 che le fa sentire comprese, valorizzate o parte di una community. Un brand che sa intercettare queste leve \u00e8 in grado di differenziarsi e rafforzare la propria presenza sul mercato.<\/span><\/p><h3>Alcuni dati significativi<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La gratitudine fidelizza<\/b><span style=\"font-weight: 400;\">: gesti semplici come un biglietto di ringraziamento scritto a mano possono aumentare la fidelizzazione fino al 50%. L\u2019attenzione personale trasmette autenticit\u00e0 e rafforza il rapporto con il cliente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>I valori contano<\/b><span style=\"font-weight: 400;\">: il 65% delle decisioni di acquisto \u00e8 influenzato dal modo in cui un\u2019azienda tratta i propri dipendenti. Trasparenza e responsabilit\u00e0 sociale incidono direttamente sulla percezione del brand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le emozioni negative attirano attenzione<\/b><span style=\"font-weight: 400;\">: campagne che fanno leva su paura, urgenza o indignazione registrano fino al 30% in pi\u00f9 di click e interazioni rispetto a messaggi esclusivamente positivi. Un dato rilevante soprattutto per settori come charity o ambiente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benefici vs. caratteristiche<\/b><span style=\"font-weight: 400;\">: presentare i benefici concreti di un prodotto (ad esempio \u201cmigliora la tua salute\u201d) aumenta le vendite fino al 57% in pi\u00f9 rispetto a descriverne solo le caratteristiche tecniche.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Empatia prima del denaro<\/b><span style=\"font-weight: 400;\">: i clienti si dimostrano pi\u00f9 inclini a perdonare un errore di servizio dopo aver ricevuto delle scuse sincere piuttosto che un rimborso economico.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b1d8d elementor-widget elementor-widget-text-editor\" data-id=\"23b1d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Il ruolo del linguaggio e dei contesti<\/h2><p><span style=\"font-weight: 400;\">La comunicazione semplice e chiara aiuta a mantenere l\u2019attenzione: testi diretti e senza fronzoli migliorano la lettura e la comprensione fino al 25%. Anche lo stile narrativo conta: contenuti scritti al tempo presente risultano fino al 10% pi\u00f9 persuasivi perch\u00e9 rendono il messaggio immediato e concreto.<\/span><\/p><p><span style=\"font-weight: 400;\">Anche i contesti influiscono sul comportamento d\u2019acquisto. Alcuni studi hanno dimostrato che fattori esterni, come il consumo di caffeina, possono stimolare acquisti pi\u00f9 frequenti e impulsivi. Allo stesso modo, il messaggio \u201csold out\u201d applicato a pochi prodotti pu\u00f2 aumentare la percezione di qualit\u00e0 e stimolare le vendite.<\/span><\/p><h2>Come emozioni e fiducia influenzano le scelte<\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recensioni e prime impressioni<\/b><span style=\"font-weight: 400;\">: il modo in cui vengono presentate le prime recensioni di un prodotto pu\u00f2 incrementare le vendite anche dell\u201980%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nudging e rassicurazioni<\/b><span style=\"font-weight: 400;\">: messaggi che trasmettono sicurezza e incoraggiamento riducono i resi, a differenza delle strategie di pressione (\u201cultimi pezzi disponibili\u201d) che generano s\u00ec urgenza ma anche maggiore insoddisfazione post-acquisto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenuti virali<\/b><span style=\"font-weight: 400;\">: emozioni forti come la rabbia o l\u2019indignazione aumentano la probabilit\u00e0 che un contenuto venga condiviso, fino a quasi il 40%.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c392b2 elementor-widget elementor-widget-text-editor\" data-id=\"2c392b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Opportunit\u00e0 per i brand<\/h2><p><span style=\"font-weight: 400;\">Nonostante il ruolo centrale delle emozioni, l\u201985% dei consumatori ritiene che i brand non facciano abbastanza per creare legami emotivi autentici. Questo evidenzia un\u2019enorme opportunit\u00e0: integrare l\u2019emotional marketing nelle strategie digitali pu\u00f2 significare pi\u00f9 engagement, pi\u00f9 vendite e una maggiore fedelt\u00e0 nel lungo periodo.<\/span><\/p><p><b>Vuoi costruire una strategia che parli al cuore dei tuoi clienti e trasformi le emozioni in risultati concreti?<\/b><a href=\"https:\/\/226lab.com\/it\/contatti\/\"> <span style=\"font-weight: 400;\">Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> e scopri come 226Lab pu\u00f2 aiutarti a dare forza alla tua comunicazione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8dad8 elementor-widget elementor-widget-spacer\" data-id=\"5d8dad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-98eac63 e-flex e-con-boxed e-con e-parent\" data-id=\"98eac63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b02f4 elementor-widget elementor-widget-spacer\" data-id=\"40b02f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the most relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.<\/p>","protected":false},"author":8,"featured_media":7882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Fedebis\"\/>\n\t<meta name=\"google-site-verification\" content=\"08rHjtbFcsnhSsEZNK5ULO4UdFWBNKt7Shejv6pwYHQ\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"it_IT\" \/>\n\t\t<meta property=\"og:site_name\" content=\"226lab -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Emotional Marketing: it guides buying behavior | 226Lab Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/226lab-New-Design-2024-2025.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/226lab-New-Design-2024-2025.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"808\" \/>\n\t\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-12-18T08:46:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-09T14:56:44+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/226lab\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Emotional Marketing: it guides buying behavior | 226Lab Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/226lab-New-Design-2024-2025.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#blogposting\",\"name\":\"Emotional Marketing: it guides buying behavior | 226Lab Blog\",\"headline\":\"Emotional Marketing: how it guides buying behavior\",\"author\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/author\\\/fedebis#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/226lab.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions.webp\",\"width\":1800,\"height\":1080,\"caption\":\"Emotional Marketing: data and strategies that prove the power of emotions\"},\"datePublished\":\"2025-12-18T08:46:00+00:00\",\"dateModified\":\"2026-03-09T14:56:44+00:00\",\"inLanguage\":\"it-IT\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#webpage\"},\"articleSection\":\"Notizia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/226lab.com\\\/it\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/categoria\\\/notizia#listItem\",\"name\":\"Notizia\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/categoria\\\/notizia#listItem\",\"position\":2,\"name\":\"Notizia\",\"item\":\"https:\\\/\\\/226lab.com\\\/it\\\/categoria\\\/notizia\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#listItem\",\"name\":\"Emotional Marketing: how it guides buying behavior\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#listItem\",\"position\":3,\"name\":\"Emotional Marketing: how it guides buying behavior\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/categoria\\\/notizia#listItem\",\"name\":\"Notizia\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/#organization\",\"name\":\"226lab Digital Marketing Switzerland\",\"description\":\"Launching Your Brand to New Horizons. Our digital marketing agency helps brands achieve their business outcomes, with creative solutions and consistent results.\",\"url\":\"https:\\\/\\\/226lab.com\\\/it\\\/\",\"telephone\":\"+41784207996\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/226lab.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-226lab-New-Design-2024-2025-1.png\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\\\/#organizationLogo\",\"width\":404,\"height\":165},\"image\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/226lab\",\"https:\\\/\\\/www.instagram.com\\\/226lab\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/author\\\/fedebis#author\",\"url\":\"https:\\\/\\\/226lab.com\\\/it\\\/author\\\/fedebis\",\"name\":\"Fedebis\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50aa419230cee1e0bf2228b60fb704896262ca6e279da33692a7761c58328edd?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Fedebis\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#webpage\",\"url\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\",\"name\":\"Emotional Marketing: it guides buying behavior | 226Lab Blog\",\"description\":\"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.\",\"inLanguage\":\"it-IT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/author\\\/fedebis#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/author\\\/fedebis#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/226lab.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions.webp\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\\\/#mainImage\",\"width\":1800,\"height\":1080,\"caption\":\"Emotional Marketing: data and strategies that prove the power of emotions\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#mainImage\"},\"datePublished\":\"2025-12-18T08:46:00+00:00\",\"dateModified\":\"2026-03-09T14:56:44+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/226lab.com\\\/it\\\/\",\"name\":\"226lab\",\"inLanguage\":\"it-IT\",\"publisher\":{\"@id\":\"https:\\\/\\\/226lab.com\\\/it\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Emotional Marketing: guida i comportamenti d\u2019acquisto | 226Lab Blog","description":"Scopri i dati pi\u00f9 rilevanti sull\u2019emotional marketing e perch\u00e9 le emozioni sono il motore delle decisioni di acquisto. Porta il tuo brand a creare connessioni autentiche con i clienti.","canonical_url":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"08rHjtbFcsnhSsEZNK5ULO4UdFWBNKt7Shejv6pwYHQ","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#blogposting","name":"Emotional Marketing: it guides buying behavior | 226Lab Blog","headline":"Emotional Marketing: how it guides buying behavior","author":{"@id":"https:\/\/226lab.com\/it\/author\/fedebis#author"},"publisher":{"@id":"https:\/\/226lab.com\/it\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions.webp","width":1800,"height":1080,"caption":"Emotional Marketing: data and strategies that prove the power of emotions"},"datePublished":"2025-12-18T08:46:00+00:00","dateModified":"2026-03-09T14:56:44+00:00","inLanguage":"it-IT","mainEntityOfPage":{"@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#webpage"},"isPartOf":{"@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#webpage"},"articleSection":"Notizia"},{"@type":"BreadcrumbList","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/226lab.com\/it#listItem","position":1,"name":"Home","item":"https:\/\/226lab.com\/it","nextItem":{"@type":"ListItem","@id":"https:\/\/226lab.com\/it\/categoria\/notizia#listItem","name":"Notizia"}},{"@type":"ListItem","@id":"https:\/\/226lab.com\/it\/categoria\/notizia#listItem","position":2,"name":"Notizia","item":"https:\/\/226lab.com\/it\/categoria\/notizia","nextItem":{"@type":"ListItem","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#listItem","name":"Emotional Marketing: how it guides buying behavior"},"previousItem":{"@type":"ListItem","@id":"https:\/\/226lab.com\/it#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#listItem","position":3,"name":"Emotional Marketing: how it guides buying behavior","previousItem":{"@type":"ListItem","@id":"https:\/\/226lab.com\/it\/categoria\/notizia#listItem","name":"Notizia"}}]},{"@type":"Organization","@id":"https:\/\/226lab.com\/it\/#organization","name":"226lab Digital Marketing Switzerland","description":"Launching Your Brand to New Horizons. Our digital marketing agency helps brands achieve their business outcomes, with creative solutions and consistent results.","url":"https:\/\/226lab.com\/it\/","telephone":"+41784207996","logo":{"@type":"ImageObject","url":"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/cropped-226lab-New-Design-2024-2025-1.png","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\/#organizationLogo","width":404,"height":165},"image":{"@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/226lab","https:\/\/www.instagram.com\/226lab"]},{"@type":"Person","@id":"https:\/\/226lab.com\/it\/author\/fedebis#author","url":"https:\/\/226lab.com\/it\/author\/fedebis","name":"Fedebis","image":{"@type":"ImageObject","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/50aa419230cee1e0bf2228b60fb704896262ca6e279da33692a7761c58328edd?s=96&d=mm&r=g","width":96,"height":96,"caption":"Fedebis"}},{"@type":"WebPage","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#webpage","url":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto","name":"Emotional Marketing: it guides buying behavior | 226Lab Blog","description":"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.","inLanguage":"it-IT","isPartOf":{"@id":"https:\/\/226lab.com\/it\/#website"},"breadcrumb":{"@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#breadcrumblist"},"author":{"@id":"https:\/\/226lab.com\/it\/author\/fedebis#author"},"creator":{"@id":"https:\/\/226lab.com\/it\/author\/fedebis#author"},"image":{"@type":"ImageObject","url":"https:\/\/226lab.com\/wp-content\/uploads\/2026\/03\/Emotional-Marketing-data-and-strategies-that-prove-the-power-of-emotions.webp","@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto\/#mainImage","width":1800,"height":1080,"caption":"Emotional Marketing: data and strategies that prove the power of emotions"},"primaryImageOfPage":{"@id":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto#mainImage"},"datePublished":"2025-12-18T08:46:00+00:00","dateModified":"2026-03-09T14:56:44+00:00"},{"@type":"WebSite","@id":"https:\/\/226lab.com\/it\/#website","url":"https:\/\/226lab.com\/it\/","name":"226lab","inLanguage":"it-IT","publisher":{"@id":"https:\/\/226lab.com\/it\/#organization"}}]},"og:locale":"it_IT","og:site_name":"226lab -","og:type":"article","og:title":"Emotional Marketing: it guides buying behavior | 226Lab Blog","og:description":"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.","og:url":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto","og:image":"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/226lab-New-Design-2024-2025.png","og:image:secure_url":"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/226lab-New-Design-2024-2025.png","og:image:width":808,"og:image:height":438,"article:published_time":"2025-12-18T08:46:00+00:00","article:modified_time":"2026-03-09T14:56:44+00:00","article:publisher":"https:\/\/www.facebook.com\/226lab","twitter:card":"summary_large_image","twitter:title":"Emotional Marketing: it guides buying behavior | 226Lab Blog","twitter:description":"Discover relevant data on emotional marketing and why emotions are the engine of purchasing decisions. Help your brand create authentic connections with customers.","twitter:image":"https:\/\/226lab.com\/wp-content\/uploads\/2024\/11\/226lab-New-Design-2024-2025.png"},"aioseo_meta_data":{"post_id":"7881","title":"Emotional Marketing: guida i comportamenti d\u2019acquisto | 226Lab Blog","description":"Scopri i dati pi\u00f9 rilevanti sull\u2019emotional marketing e perch\u00e9 le emozioni sono il motore delle decisioni di acquisto. Porta il tuo brand a creare connessioni autentiche con i clienti.","keywords":null,"keyphrases":{"focus":{"keyphrase":"emotional marketing","score":91,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"created":"2026-03-09 14:45:05","updated":"2026-06-29 11:14:55","ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/226lab.com\/it\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/226lab.com\/it\/categoria\/notizia\" title=\"Notizia\">Notizia<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tEmotional Marketing: how it guides buying behavior\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/226lab.com\/it"},{"label":"Notizia","link":"https:\/\/226lab.com\/it\/categoria\/notizia"},{"label":"Emotional Marketing: how it guides buying behavior","link":"https:\/\/226lab.com\/it\/emotional-marketing-come-le-emozioni-guidano-i-comportamenti-dacquisto"}],"_links":{"self":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts\/7881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/comments?post=7881"}],"version-history":[{"count":4,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts\/7881\/revisions"}],"predecessor-version":[{"id":7887,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts\/7881\/revisions\/7887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/media\/7882"}],"wp:attachment":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/media?parent=7881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/categories?post=7881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/tags?post=7881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}