{"id":6973,"date":"2025-06-11T06:05:00","date_gmt":"2025-06-11T06:05:00","guid":{"rendered":"https:\/\/226lab.com\/?p=6973"},"modified":"2025-06-13T14:21:43","modified_gmt":"2025-06-13T14:21:43","slug":"google-business-profile-when-to-use-it","status":"publish","type":"post","link":"https:\/\/226lab.com\/it\/google-business-profile-quando-usarlo","title":{"rendered":"Google Business Profile: quando usarlo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6973\" class=\"elementor elementor-6973\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49c397a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49c397a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-967f26\" data-id=\"967f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7186284c elementor-widget elementor-widget-heading\" data-id=\"7186284c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 avere un profilo Google Business Profile \u00e8 importante (e quando non conviene)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65146e5e elementor-widget elementor-widget-image\" data-id=\"65146e5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended-1024x614.webp\" class=\"attachment-large size-large wp-image-6975\" alt=\"Perch\u00e9 avere un profilo Google Business Profile \u00e8 importante (e quando non conviene)\" srcset=\"https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended-1024x614.webp 1024w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended-300x180.webp 300w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended-768x461.webp 768w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended-1536x922.webp 1536w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended-18x12.webp 18w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/Why-Having-a-Google-Business-Profile-Is-Important-and-When-Its-Not-Recommended.webp 1800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2012df42 elementor-widget elementor-widget-text-editor\" data-id=\"2012df42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Google Business Profile<\/strong> (ex Google My Business) \u00e8 uno degli strumenti pi\u00f9 potenti \u2014 e sottovalutati \u2014 per migliorare la visibilit\u00e0 di un\u2019attivit\u00e0 su Google.<\/span><br \/><span style=\"font-weight: 400;\">Gratuito, semplice da usare e incredibilmente efficace per attrarre clienti localmente, \u00e8 diventato uno standard per moltissime realt\u00e0.<\/span><\/p><p><span style=\"font-weight: 400;\">Ma ci sono anche casi in cui <strong>non \u00e8 la scelta giusta<\/strong>.<\/span><br \/><span style=\"font-weight: 400;\">In questo articolo ti spieghiamo quando conviene averlo, e quando invece potrebbe essere meglio evitarlo o limitarne l\u2019uso.<\/span><\/p><h2><b>I vantaggi di avere un profilo Google Business Profile<\/b><\/h2><h3><b>1. Visibilit\u00e0 locale immediata<\/b><\/h3><p><span style=\"font-weight: 400;\">Un profilo ben configurato ti permette di comparire su <strong>Google Maps<\/strong> e nei risultati locali di Google.<\/span><br \/><span style=\"font-weight: 400;\">\u00c8 fondamentale per attirare nuovi clienti nella tua zona, che ti cercano con query come \u201cristorante vicino a me\u201d o \u201cstudio yoga a Lugano\u201d.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1796081 elementor-widget elementor-widget-image\" data-id=\"1796081\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10.webp\" class=\"attachment-large size-large wp-image-6974\" alt=\"\" srcset=\"https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10.webp 1800w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10-300x180.webp 300w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10-1024x614.webp 1024w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10-768x461.webp 768w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10-1536x922.webp 1536w, https:\/\/226lab.com\/wp-content\/uploads\/2025\/06\/10-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5061b01 elementor-widget elementor-widget-text-editor\" data-id=\"5061b01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>2. Costruzione della reputazione<\/strong><\/h3><p><span style=\"font-weight: 400;\">Il profilo include un sistema di recensioni pubbliche.<\/span><br \/><span style=\"font-weight: 400;\">Responding professionally and consistently builds <strong>customer trust<\/strong> and communicates <strong>transparency<\/strong> e <strong>affidabilit\u00e0<\/strong>.<\/span><\/p><h3><strong>3. Controllo delle informazioni<\/strong><\/h3><p><span style=\"font-weight: 400;\">Puoi gestire direttamente:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Orari di apertura<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Contatti<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Indirizzo<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sito web<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Foto<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b017818 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b017818\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2026e aggiornare tutto in <strong>tempo reale<\/strong>.<\/span><\/p><h3><b>4. Opportunit\u00e0 gratuite di promozione<\/b><\/h3><p><span style=\"font-weight: 400;\">Puoi pubblicare aggiornamenti, offerte, eventi e novit\u00e0 \u2014 come su un mini social aziendale.\nIn pi\u00f9, hai accesso a <strong>statistiche dettagliate<\/strong> su visualizzazioni, clic, chiamate, richieste di indicazioni.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b86d9 elementor-widget elementor-widget-text-editor\" data-id=\"18b86d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"text-decoration: underline;\"><em><b>Quando NON \u00e8 consigliato usare Google Business Profile<\/b><\/em><\/span><\/h2><p><span style=\"font-weight: 400;\">Nonostante i tanti vantaggi, ci sono contesti in cui \u00e8 meglio <strong>valutare attentamente<\/strong> prima di attivarlo:<\/span><\/p><h3><b>1. Se non hai una sede fisica o una presenza locale<\/b><\/h3><p><span style=\"font-weight: 400;\">Attivit\u00e0 totalmente digitali, come e-commerce puri o agenzie remote senza sede accessibile al pubblico, <strong>potrebbero creare confusione<\/strong> per gli utenti su Google Maps.<\/span><\/p><h3><b>2. Se non puoi\/vuoi gestire recensioni pubbliche<\/b><\/h3><p><span style=\"font-weight: 400;\">Un profilo non monitorato <strong>pu\u00f2 diventare dannoso<\/strong>:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">recensioni negative non gestite<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">domande pubbliche senza risposta<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aggiornamenti vecchi o fuorvianti<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dbb666 elementor-widget elementor-widget-text-editor\" data-id=\"9dbb666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>\u2192 La percezione del brand ne soffre.<\/strong><\/p><h3><strong>3. Se operi in settori regolati<\/strong><\/h3><p><span style=\"font-weight: 400;\">Per esempio: medicina estetica, studi legali, psicologia\u2026\nIn certi paesi o cantoni ci sono vincoli legali su ci\u00f2 che si pu\u00f2 pubblicare.\nMeglio procedere con attenzione e con un <strong>piano editoriale definito<\/strong>.<\/span><\/p><h3><strong>4. Se non sei pronto a mantenerlo aggiornato<\/strong><\/h3><p><span style=\"font-weight: 400;\">Un profilo abbandonato, con informazioni errate o incomplete, <strong>peggiora l\u2019immagine dell\u2019attivit\u00e0<\/strong> pi\u00f9 di quanto la aiuti.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9045868 elementor-widget elementor-widget-text-editor\" data-id=\"9045868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Quando \u00e8 <span style=\"text-decoration: underline;\"><em>sempre consigliato<\/em><\/span><\/b><\/h2><p><span style=\"font-weight: 400;\">\u2714\ufe0f Hai una <strong>sede fisica<\/strong>, anche piccola<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2714\ufe0f Offri servizi in una zona geografica specifica<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2714\ufe0f Vuoi <strong>aumentare la tua presenza locale<\/strong><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2714\ufe0f Vuoi comparire su Google Maps<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2714\ufe0f Hai tempo (o un team) per gestire recensioni e aggiornamenti<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2714\ufe0f Hai una <strong>buona reputazione<\/strong> da mostrare (o vuoi costruirla)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a45bb elementor-widget elementor-widget-text-editor\" data-id=\"81a45bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Quando va considerato <span style=\"text-decoration: underline;\"><em>con cautela<\/em><\/span><\/b><\/h2><p><span style=\"font-weight: 400;\">\ud83d\udd38 Sei un libero professionista con attivit\u00e0 <strong>solo online<\/strong><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83d\udd38 Vendi <strong>in tutto il mondo<\/strong> e non hai target locale<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83d\udd38 Operi in mercati molto regolati<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83d\udd38 Il tuo brand \u00e8 <strong>giovane<\/strong> e ancora instabile a livello reputazionale<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83d\udd38 Non hai tempo n\u00e9 persone per curarlo nel tempo<\/span><\/p><p><span style=\"font-weight: 400;\">Google Business Profile \u00e8 uno strumento <strong>potente<\/strong> e <strong>gratuito<\/strong> , ma va usato con strategia.<\/span><br \/><span style=\"font-weight: 400;\">Avere un profilo solo perch\u00e9 \u201cce l\u2019hanno tutti\u201d non basta: serve chiarezza sugli obiettivi e una gestione coerente.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34731ca elementor-widget elementor-widget-text-editor\" data-id=\"34731ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Il nostro consiglio?<\/b><\/h3><ul><li><span style=\"font-weight: 400;\">Se hai un\u2019attivit\u00e0 locale, <strong>apri e cura il profilo<\/strong>: \u00e8 uno degli investimenti pi\u00f9 semplici e utili.<\/span><\/li><li>Se invece hai dubbi, <strong>parla con un professionista<\/strong> prima di attivarlo. Un profilo mal gestito pu\u00f2 diventare controproducente.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac894b elementor-widget elementor-widget-text-editor\" data-id=\"7ac894b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Hai dubbi su come usare Google Business Profile per la tua attivit\u00e0?<\/strong><\/h2><p>Il team di 226Lab pu\u00f2 aiutarti a definire la strategia giusta e costruire con te una presenza digitale forte, coerente e visibile su Google.<br data-start=\"308\" data-end=\"311\" data-is-only-node=\"\" \/>\ud83d\udc49 <strong><a class=\"\" href=\"https:\/\/226lab.com\/it\/contacts\/\" target=\"_new\" rel=\"noopener\" data-start=\"314\" data-end=\"391\">Contattaci per una consulenza personalizzata<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8dad8 elementor-widget elementor-widget-spacer\" data-id=\"5d8dad8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Scopri perch\u00e9 il profilo Google Business Profile \u00e8 uno strumento indispensabile per la visibilit\u00e0 online e in quali casi \u00e8 meglio evitarlo o gestirlo con cautela.<\/p>","protected":false},"author":8,"featured_media":6975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts\/6973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/comments?post=6973"}],"version-history":[{"count":51,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts\/6973\/revisions"}],"predecessor-version":[{"id":7130,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/posts\/6973\/revisions\/7130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/media\/6975"}],"wp:attachment":[{"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/media?parent=6973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/categories?post=6973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/226lab.com\/it\/wp-json\/wp\/v2\/tags?post=6973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}